How disappointing it is to learn that the best ideas rarely come from data after 15 years of working in the field. Data may give you a conclusive answer that changing the color of a button from yellow to green increases the conversion rate by 0.15ppts but will tell you nothing about the other ideas that would have had ten times more impact.
+1. It boils my proverbial when product people preach about being 'data-led', imbuing some arbitrary datum with magical, eternal truth. In reality, every business decision is subjective - it's just a question of the breadth, currency and neutrality of the data being used. Too often it's a narrow take by the most dominant person involved, with little or no regard given to other perspectives. I don't know why anyone ever thought you could drive business from a spreadsheet, knowing how unreliable most spreadsheet models are ;)
This realization and the overall quality of data both make it a real challenge. I recently had a call with a person who was so hung up on data looking a certain way that they did not understand the depth of data from a paid source like Crunchbase. The pieces of the data asked for would never have driven any decision making because they were disjointed.
+1. It boils my proverbial when product people preach about being 'data-led', imbuing some arbitrary datum with magical, eternal truth. In reality, every business decision is subjective - it's just a question of the breadth, currency and neutrality of the data being used. Too often it's a narrow take by the most dominant person involved, with little or no regard given to other perspectives. I don't know why anyone ever thought you could drive business from a spreadsheet, knowing how unreliable most spreadsheet models are ;)
This realization and the overall quality of data both make it a real challenge. I recently had a call with a person who was so hung up on data looking a certain way that they did not understand the depth of data from a paid source like Crunchbase. The pieces of the data asked for would never have driven any decision making because they were disjointed.
needs more images